Event | CMTG

Field: Title
Description: The name or headline of the event.
Action: Enter the name of the event clearly (e.g., Helitech Expo 2023). This title should be brief but informative, as it appears prominently in the header and search results.

Field: Title Background
Description: Optional background image for the event title.
Action: If adding a background image, ensure it complements the event and fits within the header design. The image should not detract from the text.

Field: Teaser
Description: A short preview or summary of the event.
Action: Write a compelling and concise teaser for the event. It should be no more than a few sentences and should hook the reader into exploring more about the event. For example: Join Helitune at the Helitech Expo 2023 to explore cutting-edge rotorcraft technology and network with industry professionals.

Field: Event Details
Description: This section includes all the essential details about the event:
- Location: Full venue address, including city and postal code.
- Date: The event date(s).
- Time: Event start and end times.
- Organiser: The organization hosting the event.
- Booth number (if applicable): A specific location where the company or exhibitors can be found at the event.
- Content: Additional information, such as event features, attractions, and special instructions.
Action:
- Location: Enter the address of the event venue. For example, for the Helitech Expo: ExCeL Centre, London, E16 1XL, UK.
- Date: Add the event date (e.g., 26th-27th September 2023).
- Time: Specify the event hours (e.g., 10:00 AM - 4:00 PM).
- Organiser: List the event's organizing body (e.g., Helitech).
- Booth number (if relevant): For trade shows or expos, include the booth or stand number (e.g., Booth E54).

Field: Coordinates for Google Maps
Description: Plot the event venue on Google Maps for easy navigation.
Action:
1. Go to Google Maps and search for the event’s venue.
2. Right-click on the location pin and select “What’s here?” to get the latitude and longitude coordinates.
3. Copy the latitude and longitude values (e.g., 51.5074, -0.1278).
4. Paste the coordinates into the CMS to automatically plot the location on the map.
Important: After the event page goes live, double-check that the map displays the location correctly.

Field: Content
Description: The main body text that provides further details about the event.
Action:
- Include a detailed description of the event (e.g., The Helitech Expo is the leading business event dedicated to the rotorcraft industry).
- Add any highlights or features (e.g., networking opportunities, expert seminars, latest product innovations).
- Include any links for additional resources, such as downloading event guides, visiting the exhibitor page, etc.
- For example: Helitune will be exhibiting at the Helitech Expo this year, showcasing our RT-6 System for rotor track and balance, designed to meet customer requirements in aviation and aerospace.

Field: Assets
Description: Upload images, videos, or other files related to the event.
Action: For the Helitech Expo event, you might include product images (e.g., Helitune products in action, event booth images, or promotional videos).

Field: Author
Description: The person responsible for creating the event page.
Action: The field is typically auto-filled with the author's name (e.g., Debs). This information can be updated if necessary.

Field: Revision Log Message
Description: A short note describing the changes made.
Action: Include a brief summary (e.g., Updated event dates and added booth number).

Field: Scheduled Moderation State Change
Description: Controls the page's status (e.g., Published, Draft).
Action: Choose Published when the event page is ready to go live or Draft if it’s still under review.

Field: Menu Settings
Description: Defines whether the event appears in the website's main menu or navigation.
Action: Generally set to Not in Menu unless the event needs to be highlighted in the main navigation.

Field: Metatags
Description: For SEO purposes to help the event appear in search engines.
Action:
- Meta Title: A concise title (e.g., Helitech Expo 2023 – Helitune at Booth E54).
- Meta Description: A brief description of the event (e.g., Helitune will be exhibiting at Helitech Expo 2023, showcasing the latest in rotorcraft technology).
- Keywords: Add relevant keywords for search engine optimisation (e.g., Helitech Expo, rotorcraft, aviation, Helitune, aerospace).

Field: URL Alias
Description: A short, user-friendly URL for the event page.
Action: The CMS will auto-generate this alias based on the event title. Adjust it if necessary to make it more readable or SEO-friendly (e.g., helitech-expo-2023).

Field: Authoring Information
Description: Displays the name of the person who created the page and when.
Action: Typically auto-filled. No action is required unless you need to update details.

Field: Promotion Options
Description: Allows the event to be promoted on the site or via newsletters.
Action: Leave as Not promoted unless you are promoting the event on the website’s main pages.

Maintain consistency: Use previous event pages as references to ensure a consistent layout and user experience. This helps users navigate the site more efficiently and reduces cognitive load, making it easier for frequent website visitors to find event details.
Use clear calls to action: Include clear calls to action such as Register Now, Visit Our Booth, or Download Event Guide to encourage interaction with the event page.
Content structure: Keep content in a structured format (e.g., sections with headings for Event Overview, Product Showcase, Schedule, Speakers, Venue Information) to make it easy to read.
Testing the event map: Always verify that the map correctly reflects the venue's location. You can test the functionality by clicking on the map link on the live page and confirming that it points to the correct place.