Best practices for completing metatags
1. Meta title
- Best practice:
- Make it concise, ideally between 50-60 characters.
- Include the main keyword(s) for the page.
- Make sure it accurately reflects the page's content and is enticing for users to click on in search results.
- Format: [Brand Name] - [Primary Topic or Case Study Title].
- Example: Beran Case Study - Industrial Automation Solutions.
2. Meta description:
- Best practice:
- Keep it between 150-160 characters (aim for brevity and clarity).
- Summarise the page’s content and include important keywords.
- Write it in a way that will encourage users to click through (e.g., provide value or relevance).
- Avoid keyword stuffing—make it readable and natural.
- Example: Explore how Beran’s industrial automation solutions helped SSE Thermal optimise operations, improve efficiency, and reduce costs in this detailed case study.
3. Abstract
- Best practice
- Use up to 250 characters to summarise the content more fully than the meta description.
- Highlight key points, such as significant results, benefits, or outcomes from the case study or content.
- Keep it engaging while remaining informative.
- Example: This case study discusses the successful implementation of Beran’s automation solutions at SSE Thermal, Peterhead site, resulting in a 30% reduction in operational costs and significant productivity gains.
4. Keywords
- Best practice
- Include relevant keywords that accurately reflect the content of the page.
- Use a combination of broad terms (e.g., automation solutions) and more specific phrases (e.g., industrial automation for energy companies).
- Do not overstuff keywords. Focus on terms that are highly relevant to the content and would be used by users to search for similar information.
- Separate keywords with commas.
- Examples: industrial automation, automation solutions, energy sector automation, cost reduction, and operational efficiency.
Final note
- Ensure that each page has unique meta information that accurately represents its content. Avoid copying and pasting metadata from other pages to ensure each page is optimized for its specific audience.
- Completing these fields accurately will improve search engine visibility and help guide users to your content.
This addition should help ensure that the Meta Data section is completed consistently across all pages, enhancing the site’s SEO and improving how content is presented in search engine results. Let me know if you need any further help.