What is SEO?
An overview
SEO, or Search Engine Optimisation, is the process of enhancing a website or web page to improve its visibility in search engine results. The primary goal of SEO is to increase the quantity and quality of traffic to a site through organic search results.
Key aspects of SEO include
- Keyword Optimisation: Integrating relevant keywords into your content to help search engines understand what your page is about.
- Content quality: Creating valuable and relevant content that satisfies user queries.
- Technical SEO: Ensuring that a website’s technical aspects, like site speed and mobile-friendliness, are optimised for search engines.
- Link building: Acquiring high-quality backlinks from other websites to boost your site's authority and search rankings.
SEO involves on-page elements (like content and meta tags) and off-page elements (like backlinks and social signals) to achieve better search engine rankings.
Useful resources
- searchengineland.com: What Is SEO - Search Engine Optimisation?
- moz.com: What Is SEO? Search Engine Optimisation Best Practices
- digitalmarketinginstitute.com: What Is SEO And How Does It Work?
- developers.google.com: Search Engine Optimisation (SEO) Starter Guide
- mailchimp.com: What is SEO?